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When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer | Writing about Life in the digital age | Scoop.it
From www.emarketer.com - November 10, 2017 1:34 AM

It turns out longer is better—at least when it comes to writing headlines for branded content.

 

Branded content technology provider Polar analyzed a bunch of data provided by premium publishers, such as Oath and Gannett, to see how variation in headlines affected key performance indicators (KPIs).

 

It found that branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.

 

The “more is better” theory also held true for the number of words included in a headline. Polar reported that headlines with 16 words garnered a CTR of 0.33%. By comparison, pithy headlines of just four words recorded an average CTR of less than half that, at just 0.14%.

 

Some other tips Polar gleaned from its work? Numbers and special characters also resulted in a bump in CTRs. So feel free to figure out how to squeeze an ampersand in there....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 3, 2017 11:01 AM

A paradox? More characters and more words mean more clicks.
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“Super Verbs” Add Power & Persuasion to Your Copy - Marketing Words Blog

“Super Verbs” Add Power & Persuasion to Your Copy - Marketing Words Blog | Writing about Life in the digital age | Scoop.it
From www.marketingwords.com - April 4, 2016 4:30 AM

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use.


Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers?


Sure, “run” and “hustle” both indicate that someone is moving fast. But “run” is a dull, ordinary verb while “hustle” evokes definite images in your reader’s mind.Hadn’t really thought about it? You should!


You can choose commonplace verbs like “talk,” “make,” and “like,” or you can electrify your copy instead with verbs including “chatter,” “discover,” and “adore.”


Look at these examples to see what I mean....


Via Jeff Domansky
rodrick rajive lal's insight:

Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs! Super verbs arepersuasive and more effective than their more passive brothers and sisters according to this article. You can see the difference between run and hustle, or even tell or inform.

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Maria Pia Montoro's curator insight, March 30, 2016 9:30 AM

Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs!
vicky stone's curator insight, April 1, 2016 1:31 AM

Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs!
Mike Allen's curator insight, April 2, 2016 9:01 AM

Want to add power & persuasion to your copy? Move beyond ordinary verbs to Super Verbs!
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25 Writing Secrets of Famous Authors

25 Writing Secrets of Famous Authors | Writing about Life in the digital age | Scoop.it
From www.bang2write.com - July 20, 2015 12:16 AM

1) Stephen KingIf you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.

 

2) Suzanne CollinsAll the writing elements are the same. You need to tell a good story… You’ve got good characters… People think there’s some dramatic difference between writing ‘Little Bear’ and the ‘Hunger Games,’ and as a writer, for me, there isn’t.

 

3) George OrwellFor a creative writer possession of the ‘truth’ is less important than emotional sincerity....


Via Jeff Domansky
rodrick rajive lal's insight:

Inspiring words for aspiring writers! I hope the secrets listed in this post will be of great help to all those out there, content writers, ghost writers and those who are working their way through!

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Jeff Domansky's curator insight, July 16, 2015 11:04 AM

Great place to start for writing inspiration
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How to Effortlessly Write Captivating Headlines

How to Effortlessly Write Captivating Headlines | Writing about Life in the digital age | Scoop.it
From blog.thesocialms.com - April 4, 2016 4:20 AM

Do you know what the average attention span of a reader is today? It’s 8.2 seconds. You read that right. The average attention span of someone visiting your page is less than it takes you to drink a glass of water. You have less than 10 seconds to convince your readers that your content is more than good; you have to convince them that it’s remarkable.

Luckily, you can make your headlines way better if you pay attention to a couple of simple rules....


Via Jeff Domansky
rodrick rajive lal's insight:

Better headlines get better readership – a simple blogging truth. Great article that differentiates between headlines and titles. Apparently what drives SEO is not just key-words, but also better headlines that direct readers to specific articles. Amazed to know that the attention span of adults has come done to 8.2 seconds! A good headline would have to grab the attention of the reader in less time than it takes you to dring a glass of water!

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Jeff Domansky's curator insight, April 2, 2016 11:55 PM

Better headlines get better readership – a simple blogging truth.
GwynethJones's curator insight, April 3, 2016 3:29 PM

"Better headlines get better readership – a simple blogging truth."

 

As long as they don't dip TOO HARD into Clickbait!
Meg Basilio's curator insight, April 4, 2016 7:31 AM

Better headlines get better readership – a simple blogging truth.
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Surprising Punctuation Habits of Famous Authors, Visualized

Surprising Punctuation Habits of Famous Authors, Visualized | Writing about Life in the digital age | Scoop.it
From www.fastcodesign.com - February 29, 2016 11:39 PM

Hemingway actually used denser punctuation than Jane Austen, William Faulkner, or Charles Dickens.and the way they use punctuation. Yet how much can the way authors use punctuation really reveal about their style? 

 

Plenty, it turns out.Over on Medium, Adam Calhoun decided to strip eight of his favorite novels down to just the punctuation. The novels he chose were James Joyce'sUlysses, Jane Austen's Pride and Prejudice, Mark Twain's Huckleberry Finn, Charles Dickens's Great Expectations, Mary Shelley's Frankenstein, Cormac McCarthy's Blood Meridian, Lewis Carroll's Alice in Wonderland, Ernest Hemingway's A Farewell to Arms, and William Faulkner's Absalom! Absalom!...


Via Jeff Domansky
rodrick rajive lal's insight:

That the use of punctuation marks defines the author is something interesting but a well known fact. The use of long sentences, often running into entire paragraphs was distinctive to Ernest Hemingway. Of special importance is the use of punctuation marks in stream of consciousness novels. It is profoundly encouraging to know that people still feel that punctuation marks continue to be importance even in times when we are veering away from fixed rules of grammar and conventions. However to experiment with punctuation marks requires one to be well versed with the rules. Writers are today experimenting with hyphens instead of commas as the hyphen suggests a deepep pause than the comma, and it is visually more appealing. In times when the visual impact is more sought after, the presence of puntuation marks, especially the exclammation mark, the hyphen, and the semi-colon is on the increase, while the comma takes a back seat. It is interesting to see how the English language is evolving from a perceived, nuanced and subtly styled language into a more visual and upfront language.

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Jeff Domansky's curator insight, February 29, 2016 10:38 AM

Writers alert! A fascinating analysis of writers and their punctuation habits. Recommended reading. 9/10
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