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Why do you want to create a site? Is it to deliver good looking visuals to your visitors? No! The objective is to drive conversions, generate sales, improve brand visibility and ensure your business reaches a wider audience.
Unfortunately, an unnecessary focus on visuals might see you creating a site that is low on ROI. Your target website visitors are interested in getting more information about your business and its products and services from your site. If great visuals help drive brand and business messaging forward, well and good and that should be their primary objective. If they haven’t been picked keeping the website’s goal in mind, they will just serve to distract visitors.
Here are two sites that have made great use of visuals, and they serve to illustrate the purpose of the site. The visuals are arresting but do not distract visitors from what the website is all about and the products/services it is bringing to them....
Via Jeff Domansky
If you're going to obsess about your website, focus on function, not just the photo.