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There are lots of problems with brainstorms, but the main one is they don’t go on for long enough. They usually stop when people have run out of ideas and you get those embarrassing silences. But those embarrassing silences are when your unconscious starts engaging on the problem and is a vital part to coming up with great ideas.
The way brainstorms are practiced in most companies today is still almost exactly the same way that was recommended by their inventor, advertising executive Alex Osborn, over 60 years ago. Business and our understanding of how the brain works have both moved on so much in that time, and yet we’re still hanging onto this old technique for so many of our idea-gathering sessions.
Here’s how to rethink your brainstorm so it goes for longer than you're used to, but proves much more productive once it’s over.
Via The Learning Factor
That point where everyone runs out of ideas and gets stuck is when the really creative ideas start to happen, says one expert.