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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Writing about Life in the digital age | Scoop.it
From blog.hubspot.com - April 17, 2015 2:26 AM

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


Via Jeff Domansky
rodrick rajive lal's insight:

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

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Jeff Domansky's curator insight, April 16, 2015 11:32 PM

Here's how you can use storytelling for great story selling.
Jeff Domansky's curator insight, April 16, 2015 11:36 PM

Here's how you can use great storytelling for better social selling.
Marco Favero's curator insight, April 17, 2015 3:16 AM

aggiungi la tua intuizione ...
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Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight
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Where A Sale Begins | The Story of Telling

Where A Sale Begins | The Story of Telling | Writing about Life in the digital age | Scoop.it
From thestoryoftelling.com - January 15, 2015 1:44 AM

The sale of the first GoPro camera didn’t begin when the customer walked through the retailer’s door. It didn’t even begin with the huddle of engineers in the tiny innovation department at the factory. The first sale began in the lineup, as the surfers waited to catch a wave.

 

A marketer’s story typically starts with her idea—with the thing she has to sell. But if you look at any business that has taken off, you will notice that there is a step before the creation of a remarkable product, which lies at the intersection of what the potential customer really wants and what the market doesn’t offer.

 

Sales and marketing are less about persuasion and more about understanding. The trick is to know who is in your lineup and what they care about.It’s far easier to succeed at making things people want, than it is to make people want things....


Via Jeff Domansky
rodrick rajive lal's insight:

It goes without saying that it is the story that sells, perhaps more than the product itself. Can we say that the wrapping matters more than the product? I guess till some time at least, till the product becomes established as the best, the wrapping and packaging does matter. But then, the story as a stratergy is important for educators too. Instead of presenting dry facts, figures and data about your researth paper, and thus making it so dry and drab, write the story of your research so that more people become interested in it! Story-telling continues to be an important factor when it comes to teaching a lesson in a class room, or marketing a product out there in the business world. Ultimately they are both the same, a teacher sells ideas in the classroom, while a marketing specialist sells a product. Both would do well to resort to story telling!

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Jeff Domansky's curator insight, January 14, 2015 9:54 AM

Sales from storytelling? If there was ever a social selling mantra for 2015 this is it:

"It’s far easier to succeed at making things people want, than it is to make people want things."
Patrick Wallace's curator insight, January 15, 2015 8:26 AM

This is a very true statement "Sales and marketing are less about persuasion and more about understanding."
Chuck Taylor's curator insight, January 15, 2015 12:33 PM

Love the GoPro storyline....
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