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10 ways to increase your social media engagement like never before

10 ways to increase your social media engagement like never before | Writing about Life in the digital age | Scoop.it
From marketingland.com - August 5, 2016 4:50 AM

It’s probably one of the most frustrating parts of social media marketing — no engagement.


You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.


Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you.


With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.Here are 10 of my favorite ways to rise above the noise on social media and engage your audience....


Via Jeff Domansky
rodrick rajive lal's insight:
To increase social media engagement, one needs to connect to the the audience, provide an opportunity for two way communication, introduce fresh content, think ahead of times, and use other social platforms/social networking sites to showcase content!
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Jeff Domansky's curator insight, August 2, 2016 9:46 AM

Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.
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How to Research and Locate Your Audience Using Social Media : Social Media Examiner

How to Research and Locate Your Audience Using Social Media : Social Media Examiner | Writing about Life in the digital age | Scoop.it
From www.socialmediaexaminer.com - January 27, 2016 3:27 AM

.Are you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media....


Via Jeff Domansky
rodrick rajive lal's insight:

There is, I guess a plus point for sellers in using social networking sites like Facebook and Twitter to conduct research in identifiying their custormers and their requirements. As we graduate to content marketing in a big way, the whole idea of researching the client or the customer has become all the more importent!

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Jeff Domansky's curator insight, January 25, 2016 10:26 PM

Smart tips for researching and locating your audience using several key social media channels.
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Writing about Life in the digital age | Scoop.it
From neilpatel.com - June 5, 2016 12:34 AM

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Jeff Domansky's curator insight, June 4, 2016 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.
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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Writing about Life in the digital age | Scoop.it
From kimgarst.com - January 9, 2015 10:22 AM

allAs a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
rodrick rajive lal's insight:

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

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Dean Ryan G. Martin's curator insight, January 7, 2015 9:04 AM

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 
John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky
Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching
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