write, edit, blog: Why old media still smashes it when things really matter | Writing about Life in the digital age | Scoop.it

So these young men and women, who are highly savvy when it comes to new media, and how to spread news using it, had no idea that you can buy space for a personal announcement in a print product and its online equivalents.

 

I suspected that they'd see me as a media dinosaur for feeling it was important to mark such an important life event in print. But they didn't. In fact, they all thought it was really cool.

 

So Bea hung fire on the Facebook update until The Times announcement was published, and then did a screen grab from The Times iPad app that became her Facebook post. Then she bought five copies of the paper.

 

Of course, many more people saw that Facebook announcement than heard of the engagement from The Times.

 

But I learned that it really mattered to these new-media natives that the first announcement came in the paper-of-record environment of the Times....


Via Jeff Domansky