Consider a delinquent taxpayer who receives one of the following two letters in the mail:
Letter 1: We are writing to inform you that we have still not received your tax payment of $5,000. It is imperative that you contact us.
Letter 2: We are writing to inform you that we have still not received your tax payment of $5,000. By now, 9 out of 10 people in your town have paid their taxes. It is imperative that you contact us.
Via The Learning Factor
Changing how you phrase things can pay off.