Writing about Life in the digital age
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The 10 Laws of Visual Content Marketing - Updated 

The 10 Laws of Visual Content Marketing - Updated  | Writing about Life in the digital age | Scoop.it
When we published the new laws of visual content in March 2015, brands were just waking up to the power of visual content. Unfortunately, far too many good brands were getting it wrong. Yes, they were experimenting and learning through trial and error, but we wanted to remove the guesswork. So, we put together the …

Via Daniel Watson
Ian Berry's curator insight, November 20, 2017 7:32 PM
Lot of valuable insights in this to help make online more meaningful. I suspect will help next big thing which I predict is a revolution in in person
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How online shopping is moving away from shops: ONS - InternetRetailing

How online shopping is moving away from shops: ONS - InternetRetailing | Writing about Life in the digital age | Scoop.it

Nearly half of every pound spent online in 2015 was spent with a retailer that had no shops, new analysis from the Office for National Statistics (ONS) suggests.


The ONS study, Shopping in shops that have no ‘shops’ says that in 2008, 5p in every £1 spent with retailers was spent online. By 2015 this had risen to 13p. And when people shopped online in 2015, 49% of spending – or 49p in every pound – went to retailers that had no permanent physical store.


This, says the analysis, is “not a blip – it’s actually a growing trend – up from 41p of every £1 spent in shops online in 2010.


”The report suggests while the supermarket was arguably the big retail development of the 20th century, making shopping less personal for many, the 21st century has been about shopping online – a development that some say has made shopping even less personal.


It suggests that while 88% of all UK shopping took place in physical stores in 2015, “the British public are not ready quite yet to move to an exclusively online shopping experience.” 


Via Jeff Domansky
rodrick rajive lal's insight:
Online shopping is without doubt making inroads into the field of Retailing. This is a phase that was bound to come over a period of time, what with the convenience of shopping from home and getting stuff delivered at home!
Jeff Domansky's curator insight, July 31, 2016 12:10 PM

Looking at how we shop online in this UK research.

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What makes great content?

What makes great content? | Writing about Life in the digital age | Scoop.it
Everyone is trying to get on the content bandwagon, but if you’re not a professional writer, how can you ensure your articles get read by the people who count?

Via Daniel Watson
rodrick rajive lal's insight:
What makes content great is its freshness, relevance, and presentation.
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