150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to | Writing about Life in the digital age | Scoop.it
From www.techinasia.com - August 3, 2015 4:37 AM

The growing numbers apart, what smartphone-makers as well as startups, app developers, and marketers really want to know is what these 150 million people are doing on their smartphones. Now, mobile marketing platform Vserv has released a report based on a Nielsen study on the profiles and behaviors of different segments of Indian smartphone users.

 

Here are a few highlights from the report:

- The Indian smartphone user base has been growing at 26 percent CAGR from 2013.

- Nearly two-thirds of the smartphone users in India are less than 25 years old.

- Users spend on average 169 minutes per day on their smartphones.

- Nearly a quarter of the smartphone users downloaded 18.5 mobile apps and games on average every month.

- Nearly 20 percent of the smartphone users spend over two hours a day using chat and social networking apps

- 15 percent of the smartphone users spend almost an hour each day playing games, listening to music, or watching videos....


Via Jeff Domansky