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150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to | Writing about Life in the digital age | Scoop.it
From www.techinasia.com - August 3, 2015 4:37 AM

The growing numbers apart, what smartphone-makers as well as startups, app developers, and marketers really want to know is what these 150 million people are doing on their smartphones. Now, mobile marketing platform Vserv has released a report based on a Nielsen study on the profiles and behaviors of different segments of Indian smartphone users.

 

Here are a few highlights from the report:

- The Indian smartphone user base has been growing at 26 percent CAGR from 2013.

- Nearly two-thirds of the smartphone users in India are less than 25 years old.

- Users spend on average 169 minutes per day on their smartphones.

- Nearly a quarter of the smartphone users downloaded 18.5 mobile apps and games on average every month.

- Nearly 20 percent of the smartphone users spend over two hours a day using chat and social networking apps

- 15 percent of the smartphone users spend almost an hour each day playing games, listening to music, or watching videos....


Via Jeff Domansky
rodrick rajive lal's insight:

It is obvious that the smartphone has come with a bang, and not just a whimper! Soon I guess it will replace the idiot box with panache. While a very few have really exploited its vast potential, a vast majority use the smartphone simply to chat, play games, watch movies, or just communicate through WhatsApp, even though they could as well "talk directly" to their friends! The greatest concern that one might have is that the posture of most smartphone users might have a slight bend towards one side owing to the holding up of the intrument to the right ear with the right hand. Also, somebody once told me that the microwave radiation emitted by these devices is similar to that emitted by microwave ovens, good grief! I wonder at times if constant use of smart phones might not also lead to fried brains and flattened ears!

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Gilles Zigg's curator insight, July 31, 2015 4:33 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.
Mike Allen's curator insight, August 2, 2015 5:53 PM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.
aitouaddaC's curator insight, August 3, 2015 8:20 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.
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Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Writing about Life in the digital age | Scoop.it
From www.business2community.com - April 20, 2014 11:56 PM

No one can deny the rapid rate in which Mobile Commerce is growing.

 

A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.

 

Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
rodrick rajive lal's insight:

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

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Jeff Domansky's curator insight, April 18, 2014 11:57 AM

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.
aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 
Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits
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