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Scoop.it!
Unlike more sales-oriented strategies, content marketing is a great way to educate existing and future customers about your industry in relevant ways. While eBooks and guides are useful long-form content marketing types, case studies are unique in the way they combine storytelling with providing information relevant to your business. Via Daniel Watson
rodrick rajive lal's insight:
Case studies, project stories, and research narratives are great tools for marketing! However, we should not limit these tools to marketing. In fact, case studies, project stories and research narratives are very powerful and compelling tools in teaching. The moment you introduce narrative or story telling into your marketing pitch, or your topic for teaching, you kind of, grab the attention of wandering minds!
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