Writing about Life in the digital age

Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.

 

A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience.

 

Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.

 

Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

Via Jeff Domansky

Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign.

Or maybe you’re just new to this marketing method and you want to know how to make it work for you.

There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience.

Let’s first take a look at how exactly brands useinfluencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer marketing. Seventy-five percent use the channel to generate new leads, while 76 percent consider it an effective way to earn customer loyalty....

Via Jeff Domansky