Extend Your Reach: 6 Ideas for an Influencer Marketing Campaign That Works | Writing about Life in the digital age | Scoop.it

Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign.


Or maybe you’re just new to this marketing method and you want to know how to make it work for you.


There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience.


Let’s first take a look at how exactly brands useinfluencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer marketing. Seventy-five percent use the channel to generate new leads, while 76 percent consider it an effective way to earn customer loyalty....


Via Jeff Domansky