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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Writing about Life in the digital age | Scoop.it
From www.emarketer.com - September 6, 2016 5:49 AM

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram, per July 2016 research from SheSpeaks, a female-focused engagement network, which polled 347 US influencers who have an active blog, and are active on social media.

It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited Pinterest, a content sharing service that’s all about images and videos. In fact, more respondents considered Twitter to be the best social media platform, and they can only use up to 140 characters within that platform to promote a brand. What’s more, Pinterest even has more users than Twitter in the US as of this year....


Via Jeff Domansky, rodrick rajive lal
rodrick rajive lal's insight:
Facebook and Instagram are Content Marketers favourite marketing platforms. They are increasing in popularity especially as secondary pplatforms for the dissemination of content, the primary bieng the web page on which your actual content has been posted.
more...
Jeff Domansky's curator insight, August 21, 2016 11:59 PM

What social media does your influencer use?
rodrick rajive lal's curator insight, August 22, 2016 6:02 AM
Facebook and Instagram continue to be influencers' favourite social platforms. These social platforms help showcase from blogs and websites.
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Extend Your Reach: 6 Ideas for an Influencer Marketing Campaign That Works

Extend Your Reach: 6 Ideas for an Influencer Marketing Campaign That Works | Writing about Life in the digital age | Scoop.it
From www.business.com - July 15, 2016 5:52 AM

Have you tried to market your brand through influencers? Maybe you’ve failed to see positive results from your influencer marketing campaign.


Or maybe you’re just new to this marketing method and you want to know how to make it work for you.


There are several types of influencer marketing campaigns and the important thing is to find one that’ll be perfect for your brand and audience.


Let’s first take a look at how exactly brands useinfluencer marketing based on an Augure study. The study shows that 93 percent of marketers report increased visibility from influencer marketing. Seventy-five percent use the channel to generate new leads, while 76 percent consider it an effective way to earn customer loyalty....


Via Jeff Domansky
rodrick rajive lal's insight:
From content marketing we move on to influencer marking, as we move on with times. Influencer marketing targets important people who matter, industry giants whom we can tap as a target audience.
more...
Jeff Domansky's curator insight, July 15, 2016 3:29 AM

93% of marketers report increased visibility from influencer marketing. Using these ideas can help boost your business ROI.
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Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight
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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Writing about Life in the digital age | Scoop.it
From www.emarketer.com - August 22, 2016 6:02 AM

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram, per July 2016 research from SheSpeaks, a female-focused engagement network, which polled 347 US influencers who have an active blog, and are active on social media.

It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited Pinterest, a content sharing service that’s all about images and videos. In fact, more respondents considered Twitter to be the best social media platform, and they can only use up to 140 characters within that platform to promote a brand. What’s more, Pinterest even has more users than Twitter in the US as of this year....


Via Jeff Domansky
rodrick rajive lal's insight:
Facebook and Instagram continue to be influencers' favourite social platforms. These social platforms help showcase from blogs and websites.
more...
Jeff Domansky's curator insight, August 21, 2016 11:59 PM

What social media does your influencer use?
rodrick rajive lal's curator insight, September 6, 2016 5:49 AM
Facebook and Instagram are Content Marketers favourite marketing platforms. They are increasing in popularity especially as secondary pplatforms for the dissemination of content, the primary bieng the web page on which your actual content has been posted.
Sign up to comment
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