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Scoop.it!
II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”
We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical.... Via Jeff Domansky
rodrick rajive lal's insight:
Data when added to presentations, make the presentations look authenitic, this is perhaps because a lot of us respect the power on numbers and figures. I like the way some presenters literally present their data with a flourish as if la voila, the magic is already done, I have sold my idea to the audience, they are mine now! 
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Morning funnies from Tom Fishburne, the Marketoonist.
Data without proper interpretation and translation into actionable strategy is simply hoarding storage space
Finding the right data to tell your story isn't magic or fiction. That's why we have a Truth Tank @Deutschinc