II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”
We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical....
Via Jeff Domansky
Morning funnies from Tom Fishburne, the Marketoonist.
Data without proper interpretation and translation into actionable strategy is simply hoarding storage space
Finding the right data to tell your story isn't magic or fiction. That's why we have a Truth Tank @Deutschinc