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Businesses Need Storytelling “Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what make…
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Scooped by rodrick rajive lal |
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rodrick rajive lal's insight:
It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.
G