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When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer | Writing about Life in the digital age | Scoop.it
From www.emarketer.com - November 10, 2017 1:34 AM

It turns out longer is better—at least when it comes to writing headlines for branded content.

 

Branded content technology provider Polar analyzed a bunch of data provided by premium publishers, such as Oath and Gannett, to see how variation in headlines affected key performance indicators (KPIs).

 

It found that branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.

 

The “more is better” theory also held true for the number of words included in a headline. Polar reported that headlines with 16 words garnered a CTR of 0.33%. By comparison, pithy headlines of just four words recorded an average CTR of less than half that, at just 0.14%.

 

Some other tips Polar gleaned from its work? Numbers and special characters also resulted in a bump in CTRs. So feel free to figure out how to squeeze an ampersand in there....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 3, 2017 11:01 AM

A paradox? More characters and more words mean more clicks.
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How to Publish 100 High-Impact Blog Posts This Year

How to Publish 100 High-Impact Blog Posts This Year | Writing about Life in the digital age | Scoop.it
From blog.hubspot.com - June 22, 2017 11:02 AM

Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year.


If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process.  


There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....


Via Jeff Domansky
rodrick rajive lal's insight:
Maintaining a publication schedule, preparing an annual calendar and planning topics for the whole year will help publish a significant number of blog posts in a year. I guess we could also use artificial intelligence to narrow down on topics that are most likely to be of significance in the coming year!
 
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Jeff Domansky's curator insight, June 16, 2017 9:47 AM

The story of how one HubSpot user built a strategy of publishing high-quality articles to increase their website traffic by 300%.
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The Ultimate List of Websites Every Blogger Should Bookmark

The Ultimate List of Websites Every Blogger Should Bookmark | Writing about Life in the digital age | Scoop.it
From blog.hubspot.com - December 20, 2016 11:46 PM

How to bookmark websites will depend on the browser you're using. But trust me, it's easy.


Now, let's get bookmarking.


What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team's favorites below. (And be sure to share your own favorites in the comment section.)...


Via Jeff Domansky
rodrick rajive lal's insight:
The websites listed in this article are quite handy! I tried the content idea generator. Content marketers will find them helpful.
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Everett Bowes's curator insight, December 15, 2016 9:35 PM

Check out this list of the best websites bloggers should bookmark for everyday use.
Everett Bowes's curator insight, December 15, 2016 9:35 PM

Check out this list of the best websites bloggers should bookmark for everyday use.
CAYOL's curator insight, December 17, 2016 2:49 PM

Check out this list of the best websites bloggers should bookmark for everyday use.
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4 Surprisingly Simple Ways to Keep Your Blog Updated

4 Surprisingly Simple Ways to Keep Your Blog Updated | Writing about Life in the digital age | Scoop.it
From www.bloggingpro.com - June 18, 2016 10:57 PM

What if you could, on occasion, publish content that is surprisingly easy to put together and still be incredibly useful to your readers


Today’s article will help you write blog posts faster and keep your blog updated regularly, all while keeping readers fully satisfied and addicted.Did I mention you will also establish greater authority and build impressive relationships with other bloggers in the process?


Let’s get started....


Via Jeff Domansky
rodrick rajive lal's insight:
I am a blogger and I need to keep upto date. As blogging becomes even more technical and complicated, what with new templates coming in and terms like SEO, Keywords popping in, Blogging has become much more than just the content. What matters is increasing reach, packaging to make the content look attractive, and yes, consistency!
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Jeff Domansky's curator insight, June 17, 2016 3:20 AM

Learn how to write blog posts faster, publish as often as you wish and keep every article incredibly useful? This post has you covered.
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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Writing about Life in the digital age | Scoop.it
From designschool.canva.com - April 25, 2016 11:10 PM

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 


Via Jeff Domansky
rodrick rajive lal's insight:
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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Jeff Domansky's curator insight, April 21, 2016 12:07 PM

Blogging or designing visuals? Learn these background design tips to make your message pop.
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How to Successfully Promote Your Blog

How to Successfully Promote Your Blog | Writing about Life in the digital age | Scoop.it
From blog.scoop.it - October 25, 2015 12:48 AM

Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. 


Via Jeff Domansky, Daniel Watson
rodrick rajive lal's insight:

This is not only interesting, but also highly informative, I have a blog which I feel can benefit from the tips. 

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Jeff Domansky's curator insight, October 18, 2015 3:40 AM

Need advice on how to promote your blog? Scoop it has some great suggestions
Steven Adams's comment, October 27, 2015 10:22 AM
Scoop.it, Triberr.com, Inbound.org are the best best place for promoting your blog.
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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Writing about Life in the digital age | Scoop.it
From kimgarst.com - January 9, 2015 10:22 AM

allAs a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
rodrick rajive lal's insight:

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

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Dean Ryan G. Martin's curator insight, January 7, 2015 9:04 AM

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 
John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky
Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Writing about Life in the digital age | Scoop.it
From blog.bufferapp.com - April 20, 2014 11:42 PM

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
rodrick rajive lal's insight:

This is surely important if you want to know about the length you should go to while writing on social networking sites!

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Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short
AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!
Marta's curator insight, April 2, 2022 3:40 PM
statistics on how long should content be to keep readers interested
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How to Make Every Blog Article You Write Rank High in Google Search

How to Make Every Blog Article You Write Rank High in Google Search | Writing about Life in the digital age | Scoop.it
From neilpatel.com - August 29, 2017 5:20 AM

So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But I have some bad news.

 

Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your website presence stand out. To accomplish that, you need to implement some proven tactics to boost your ranking in Google.

 

This is your guide to getting your content ranked higher....


Via Jeff Domansky
rodrick rajive lal's insight:
I have followed Neil Patel for quite some time and have seen a noticeable jump in traffic to my blog. Ideally, rankings are dependent on SEO, use of appropriate keywords and the ability to produce interesting and varied content consistently.
 
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Jeff Domansky's curator insight, August 27, 2017 12:23 PM

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.
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Audrey's curator insight, September 7, 2017 5:15 PM

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.
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How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel

How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel | Writing about Life in the digital age | Scoop.it
From neilpatel.com - June 14, 2017 10:55 PM

A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.


This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark.


Now, I’ve fine-tuned a system that allows me to create powerful content in record time.


Trust me, you can do it too, and I’ll show you exactly how.


In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel is simply the best when it comes to content marketing and content writing. Crazy Egg apart, he has provided a lot of insight to struggling content writers and content marketers. Blogging is not finished as yet and it is still one of the leading mediums for content marketing and content writing. An effectively written blog post will be more persuasive than the pitch of a salesman doing a cold call!
 
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Jeff Domansky's curator insight, June 2, 2017 9:49 AM

Neil Patel's blogging blueprint will help get your blog back on track.
CCI VAL D'OISE's curator insight, June 3, 2017 9:53 AM

Neil Patel's blogging blueprint will help get your blog back on track.
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Write Better Headlines: Free Headline Analyzer from CoSchedule

Write Better Headlines: Free Headline Analyzer from CoSchedule | Writing about Life in the digital age | Scoop.it
From coschedule.com - September 15, 2016 3:58 AM

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.


List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....


Via Jeff Domansky
rodrick rajive lal's insight:
I keep telling them that the longer the headline, the weaker the traction! It goes withought saying that headlines should be short, simple, crisp and yet hard hitting!
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Jeff Domansky's curator insight, September 14, 2016 2:35 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Writing about Life in the digital age | Scoop.it
From insights.bookbub.com - June 9, 2016 9:02 AM

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...


Via Jeff Domansky
rodrick rajive lal's insight:
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!
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Jeff Domansky's curator insight, June 7, 2016 10:24 PM

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10
donhornsby's curator insight, June 8, 2016 10:30 AM
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
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How to Effortlessly Write Captivating Headlines

How to Effortlessly Write Captivating Headlines | Writing about Life in the digital age | Scoop.it
From blog.thesocialms.com - April 4, 2016 4:20 AM

Do you know what the average attention span of a reader is today? It’s 8.2 seconds. You read that right. The average attention span of someone visiting your page is less than it takes you to drink a glass of water. You have less than 10 seconds to convince your readers that your content is more than good; you have to convince them that it’s remarkable.

Luckily, you can make your headlines way better if you pay attention to a couple of simple rules....


Via Jeff Domansky
rodrick rajive lal's insight:

Better headlines get better readership – a simple blogging truth. Great article that differentiates between headlines and titles. Apparently what drives SEO is not just key-words, but also better headlines that direct readers to specific articles. Amazed to know that the attention span of adults has come done to 8.2 seconds! A good headline would have to grab the attention of the reader in less time than it takes you to dring a glass of water!

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Jeff Domansky's curator insight, April 2, 2016 11:55 PM

Better headlines get better readership – a simple blogging truth.
GwynethJones's curator insight, April 3, 2016 3:29 PM

"Better headlines get better readership – a simple blogging truth."

 

As long as they don't dip TOO HARD into Clickbait!
Meg Basilio's curator insight, April 4, 2016 7:31 AM

Better headlines get better readership – a simple blogging truth.
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55 Hand-Picked Resources to Help You Learn Graphic Design Quickly | Design for Founders

55 Hand-Picked Resources to Help You Learn Graphic Design Quickly | Design for Founders | Writing about Life in the digital age | Scoop.it
From www.designforfounders.com - February 26, 2015 4:24 AM

I’d go even a step further and say that the fastest and most effective way of learning is to copy what other people have done. It’s the ultimate “standing on the shoulders of giants” — instead of spending years developing a skill, you can gain it by simply following in the footsteps of professional designers. This is why step-by-step tutorials work so well for learning design.

 

The problem is that as a beginner, you don’t yet know what good design looks like. That’s why I included the top inspiration sites where you can learn to “see” what good design looks like.

 

Weli, I hope this resource comes in handy. If you need a printable, offline .pdf version of this list to tick off all read materials, download it free here:...


Via Jeff Domansky
rodrick rajive lal's insight:

I would definitely agree with the writer that the fastest and the most effective way of learning is to copy what other people, especiallly giants in the field are doing. But then copy is a wrong word, the better would be, "stand on their shoulders". 

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Jeff Domansky's curator insight, February 26, 2015 2:59 AM

Want to learn graphic design? Here's a list of the best links on the internet to get you started right away.
MONICA LOPEZ SIEBEN's curator insight, February 27, 2015 5:28 AM

Buenísima recopilación de herramientas de diseño y muy bien comentadas!
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How to Keep Your Readers on Your Blog Longer

How to Keep Your Readers on Your Blog Longer | Writing about Life in the digital age | Scoop.it
From www.quicksprout.com - January 3, 2015 12:26 AM

 I If you follow the 7 strategies I listed above, you should be able to increase the time your readers spend on your site by over 2 minutes. It worked for me, and it can work for you too.

 

Just don’t expect results right away as it will take 3 to 6 months for you to see substantial results. It takes time to build trust and loyalty with your readers....


Via Jeff Domansky
rodrick rajive lal's insight:

Well, I guess the seven strategies in this article do make some sense for writers of blogs, such as me. A very important realization is that what we write very often is not very reader friendly, moreover this stems from the fact that a lot of writing fails to have a conversational element to it. For many, increased readership could mean increased income, for those who want to shift from part time blogging to full time blogging!

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Jeff Domansky's curator insight, January 1, 2015 9:07 AM

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? Neil Patel offers help.
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