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Scoop.it!
American adults are more apt to generally dislike (61%) than like (34%) advertising, according to arecent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising’s likability than others. The study breaks down its results by demographic group. Some key highlights from those results follow. Via Jeff Domansky
rodrick rajive lal's insight:
Advertisements tend to be disruptive in many instances, It is not just advertisements of beauty products that interrupt your viewing of a favourite serial or movie , but also those nasty pop ups that refuse to go while surfing the net for important information. While it is true that we can not do without advertisemets because they provide financial support however, we need to find ways to incorporate them in such a way so as to make them less disruptive! The number of American adults who dislike advertisemets is greater than those who tolerate them according to this write up!
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Statista tells us who dislikes ads the most.