Writing about Life in the digital age

A study from Harvard’s Decision Science Laboratory uses brain science to explain why we prefer certain types of presentations over others.

Beware if you are still creating slides full of bullet points!

Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.” Already you will find them moan in pain as soon as they see a bullet-ridden slide. That’s not surprising. The audiences are intelligent enough to know what will follow that boring slide on screen: a far boring talk with presenter reading the slides and audience figuring out whether to listen to the presenter or read the slides.

Such is the bullet-point terror in the presentation world that cognitive psychologist Chris Atherton writes, “Bullets don't kill, bullet points do.”

What are you supposed to do as a presenter then? All presentation experts will advise you to keep 1 message per slide. So if you have 6 bullet points on a slide, you can simply make 6 slides and save the audience a headache. But what if you do not want to follow this advice. What if you wish to keep those 6 bullet points on your slide.

Perhaps you are not presenting your slides on a stage. You want to send the presentation as an attachment to one of your prospective clients. You would therefore need descriptive slides in such instances. Or maybe you have a slide full of steps and you do not wish the break the process into multiple slides that’ll make it complicated for you as well as the reader. What to do then?...