Supply chain News and trends

Times have changed and our research shows that today’s procurement professionals actually consider themselves to be innovators. They also see (and like the fact) that the businesses they work within are innovative and that their role is increasingly pivotal to this. Most procurement people are, at the very least, involved in a broad range of business innovations — and some are actually leading it.

Via EcoVadis

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”

 

Via Lauren Moss, John van den Brink, Brian Yanish - MarketingHits.com