Supply chain News and trends

Corporate greenwashing is an increasingly contentious topic around the globe. Now, European policymakers claim they are stepping up their fight against it. 

Amid a record inflow of investments into European climate-friendly funds, the region’s top markets regulator, the European Securities and Markets Authority (ESMA), published a new road map last month, in which it identified tackling greenwashing as a priority for the next two years.

Via EcoVadis

The UK’s Competition and Markets Authority (CMA) is to investigate the prevalence and impact of greenwashing in the fashion sector, as it looks to create greater transparency over sustainability claims.  

It follows the launch of the body’s ‘Green Claims Code’, which – following industry feedback to sharpen the guide’s focus – poses six questions to stakeholders to ensure they avoid vague or deceitful language surrounding their marketing.  

“Our work so far indicates that there could be issues with greenwashing in the fashion sector and that is why we’ve prioritised this area for further investigation,” noted Cecilia Parker Aranha, the authority’s director of consumer protection. 

Via EcoVadis