Consultancy Matters

A person's passion is the sincerest definition of who they are. Passion can manifest itself in a hobby, an aspiration, or if you're really lucky, a career. Take two people, Joe and Jane, as an example. Joe has a passion outside of his career. He devotes a lot of his free time to this passion and naturally speaks about it to his peers. When his peers think of him they probably define him as "person passionate about X." Now take Jane, one of the lucky few who has made a career out of her passion. She devotes twice the amount of time, twice the amount of energy and twice the amount of conversation to her passion. How do you think her peers define her?

If you've read Simon Sinek's bestseller Start With Why, then Jane will remind you of Herb Kelleher, co-founder of Southwest Airlines, or Steve Jobs, co-founder of Apple Inc. Joe will remind you of the Wright Brothers. Each of these individuals built empires by undyingly following their passion. Sure, you can claim that these individuals are used as examples because of winner's bias. But they succeeded because not only were they extremely passionate. They succeeded because they were able to clearly communicate their visions.

I consider myself extremely lucky. Like Jane, I've built a career out of my passion. When I first launched my film production company, my team asked the same questions regarding our clients that our competition was asking:

• What is this client doing that's different?
• What do they bring to the table?
• What problems are they solving for their customers?

While these questions helped us understand our clients, we realized they weren't getting to the core of what defined them. We were part of the same old convention of business. We were focusing on what our clients were doing and not why they were doing it in the first place. Once we realized this, we began asking ourselves different questions:

• How can we harness the passion that defines the client's company to create a story?
• Are their employees inspired by that passion?
• Does the story align with their core values?
• How can we align the story with the company's brand mission?
• How is that story going to connect with their audience?
• How are we going to make the story authentic and engaging?

Via The Learning Factor

Yesterday I walked into my home office and examined the space from a fresh perspective. It hasn't had a facelift in about ten years and I've hardly noticed its dingy appearance. Don't get me wrong, I love my office but it's simply out of date and no longer reflects my personality. It's time for a change.

 

Approaching the challenge like any diligent, problem-solving coach, I did my research. What does science say about an office space that boosts energy, creativity, and productivity, all while projecting a safe, calm feeling for clients? Yes, it's possible, and you can do it all on your own. Here's what I've learned.

1. Use color, but not just any color.

Color psychology studies (and there are many) reveal changes in the body and brain when people view certain colors. These changes influence productivity, creativity, health, stress levels, focus, communication, and emotions. That's some powerful influence!

 

Color psychologist Angela Wright explains the phenomenon this way: "Color travels to us on wavelengths of photons from the sun. Those are converted into electrical impulses that pass to the part of the brain known as the hypothalamus, which governs our endocrine system and hormones, and much of our activity."

 

First decide what's most important about how color affects you, your employees, and your visitors. In an interview with Chris Bailey, Wright offered this simple breakdown of the effects of color on the mind: "The four psychological primaries are: red, blue, yellow, and green. And they affect the body (red), the mind (blue), the emotions, the ego, and self-confidence (yellow), and the essential balance between the mind, the body, and the emotions (green)." But it's not that simple. Bailey nicely breaks down the process of choosing just the right color in this article.

Via The Learning Factor

Via The Learning Factor

Via The Learning Factor