When your business product is invisible, it can be difficult to become the go-to expert in your field. We’re talking about business coaches, career counsellors, wellness practitioners, personal trainers, key note speakers, consultants and anyone working in the services industry. This makes creating and maintaining a positive personal brand essential.
Via Daniel Watson, CCM Consultancy
We are living in an increasingly confusing and overcrowded world, where standing out is vital, especially if you sell services such as business coaching, real estate, personal training, finance or wellness services because selling services is like selling thin air. You need to create confidence that you can deliver on your promises to become the go-to trusted expert.