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The Truth About Digital #Marketing

The Truth About Digital #Marketing | Business Improvement and Social media | Scoop.it
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl

Via janlgordon
janlgordon's curator insight, June 14, 2017 4:28 PM

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

 

Understand digital marketing and avoid common mistakes

 

Dispelling Digital Marketing Myths

 

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

 

Brenner explains what digital marketing means to your business and how to make it successful.

 

Here's what caught my attention:

 

  • It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

 

  • A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

 

  • Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Szpe30cB7pe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Media Wave's curator insight, November 6, 2018 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.
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Grow Your Website and Business with #SocialMedia

Grow Your Website and Business with #SocialMedia | Business Improvement and Social media | Scoop.it
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. A light yet informativ

Via janlgordon
janlgordon's curator insight, March 31, 2017 5:49 PM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Digitalhub's curator insight, April 4, 2017 1:06 AM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Content Marketing With 10 Tools

Improve Your Content Marketing With 10 Tools | Business Improvement and Social media | Scoop.it
Here is a list of 10 great tools - some you will know and some you may not - to help with every aspect of your content marketing

Via janlgordon
janlgordon's curator insight, December 15, 2016 10:48 PM

I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

 

Gain more social engagement and shares for your articles.

 

Top Content Marketing Tools

 

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

 

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

 

Here's what caught my attention:

 

  • Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

 

  • Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

 

  • Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/irhQ307b5Yc

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 16, 2016 10:50 AM
thanks @massimo facchinetti
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | Business Improvement and Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
janlgordon's comment, August 25, 2016 2:10 PM
Thank you @stevebatch & @John van den Brink :-)
janlgordon's comment, August 25, 2016 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 2016 10:46 AM
Thank you @Anna @Ricard Lloria @MiniTool Software & @massimo facchinetti :-)
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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Business Improvement and Social media | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu

Via janlgordon
janlgordon's curator insight, April 24, 2017 11:09 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/gZjy30b8M3Y

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Digital #Marketing, Content & Wordpress With 12 Tools

Improve Your Digital #Marketing, Content & Wordpress With 12 Tools | Business Improvement and Social media | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)

Via janlgordon
malek's curator insight, February 16, 2017 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 2017 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 2017 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Steps to Promote Your Blog

5 Steps to Promote Your Blog | Business Improvement and Social media | Scoop.it
Here’s some ways in which you can promote your content to make sure it is getting to your target audience quickly an

Via janlgordon
Ulises La Roca's comment, October 11, 2016 11:14 PM
OK
janlgordon's comment, October 12, 2016 10:53 AM
Thank you @Ulises La Roca & @Fundraisingmusicevents :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @MiniTool Software :-)