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Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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Age and Gender Matter in Viral #Marketing

Age and Gender Matter in Viral #Marketing | Business Improvement and Social media | Scoop.it

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:

 

CuriosityAmazementInterestAstonishmentUncertainty

 

Then, we looked more closely to see how certain demographics respond to different types of content.


Via The Learning Factor
The Learning Factor's curator insight, August 20, 2014 6:59 PM

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.

Kay Summers's curator insight, August 21, 2014 4:21 AM

Capturing Attention can be hard

Rescooped by Ricard Lloria from Business Brainpower with the Human Touch
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6 Ways the Pros Solve Writer's Block

6 Ways the Pros Solve Writer's Block | Business Improvement and Social media | Scoop.it

People are writing more than ever. Emails, tweets, posts, and blogs fill our world and take priority over phone and face-to-face conversations. And now, with content marketing becoming more and more critical to growth, good writing is likely the most important communication skill you can master if you want to be successful in business. Most of you have to write something important, sometime. So you sit down, flip open the laptop and...freeze. Whether it's caused by panic or lack of organization, or if you just get stuck, writer's block can be painful and frustrating. Somehow you need to find the find the muse after she has run off.


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Theshadeandshutterfactory's curator insight, August 8, 2014 4:34 AM

The Shade and Shutter Factory proudly presents exclusive range of Traditional Basswood Interior Shutters that perfectly fit in your home or office window. Order and Get Free Shipping! https://www.theshadeandshutterfactory.com/products_Results.php?ProductCategoryID=2

 

Theshadeandshutterfactory's curator insight, August 8, 2014 4:36 AM

The Shade and Shutter Factory proudly presents exclusive range of Traditional Basswood Interior Shutters that perfectly fit in your home or office window. Order and Get Free Shipping! https://www.theshadeandshutterfactory.com/products_Results.php?ProductCategoryID=2

Tiina Airaksinen's curator insight, August 8, 2014 8:25 AM

6 ways the pros solve writer's block