Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

By measuring your results you can move toward a more profitable business online.

Solve Marketing ROI for Better Results

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

Brenner explains the first steps toward improving your marketing ROI.

Here's what caught my attention:

• Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

• It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

• Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/zej030bC44A

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I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

Use Reddit to find topics your audience will love.

How Reddit Can Help You Find Better Content

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

Kakkar shows how to effectively use this platform for your content strategy.

Here's what caught my attention:

• There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

• Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

• One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Good blueprint for building an effective marketing plan from Curatti.